China's software outsourcing industry Divergence
A specific example of Jiangsu Province in 2009, 1 May, Jiangsu Province outsourcing industry grew by 300%, which increased 430% in Nanjing, Suzhou, grew by 67%, 80% growth in Wuxi, Kunshan are even more staggering - growth of 470%. China the fastest growing outsourcing industry growth figures are Chongqing, the first half of service outsourcing contracts in 2009 grew 2500%, implementation grew 1600%.
Why is the general malaise of the international economic situation, China's service outsourcing industry can outshine others, to accelerate the development of?
"China and India have almost unlimited resources, skilled labor, coupled with the Internet structure with no time and distance constraints of global delivery platform, so that every individual, every company, every country will face front of a new competitive environment. "Liu Jiren, chairman of Neusoft Group, believes that any one industry can not avoid this kind of competition, including those in Western countries, led by services and research and development, basic research will be followed after the manufacturing to Asia转移.
In 2009, Neusoft to develop the international market continue to intensify efforts to accelerate the process of internationalization in consolidating and improving its market dominance in Japan, while the success of its acquisition of Finnish SESCA the three companies, completed the layout of European and American markets. First three quarters of 2009, Neusoft international outsourcing revenue rose about 30%. "Everyone knows China is the world's low-cost manufacture of goods, but I have heard and seen, China is used as a high-tech products manufacturing and research and development selectively. Engineers in developed countries will lose their competitive edge, unless they are willing to spend and have the same skills of engineers in China and India the same wages. "
Similarly, in 2008 the Chinese government announced plans to invest 4 trillion yuan to stimulate domestic demand for infrastructure construction, the decline in exports to force Chinese manufacturers to enhance product innovation and production efficiency, which are all IT services will bring to a huge opportunity. According to IDC data, in 2009 China's service market, including domestic and offshore markets, related to IT services and business services, with a total capacity of 24.43 billion U.S. dollars in 2012 is expected to grow to nearly 40 billion U.S. dollars.
Outsourcing gold content to upgrade
China's outsourcing industry started in the most basic to Japan ITO (Information Technology Outsourcing, IT outsourcing) starting point for developing the current European and American markets BPO (Business Process Outsourcing, Business Process Outsourcing).
BPO was first originated in the 90s last century, the foreign bank's cost-reduction measures. Financial institutions as a Party to provide financial-related IT technologies and business processes to provide business operations by the B treatment, such as telephone service center. As in the service during the course of the continuous in-depth understanding of business processes, a number of the business of outsourcing services along the value chain to high-end continuously extending into the knowledge-based, focusing on process innovation, market research and business analysis in areas dominated will become a KPO (KnowledgeProcess Outsourcing, knowledge management, outsourcing).
If the entire outsourcing likened a pyramid up from the bottom of the pyramid followed by ITO, BPO, KPO, outsourcing company, skills, and management requirements for successive increase. However, in the process of climbing up, then packages the business side margin has gradually improved its competitors declining, the market space is in a prominent amplification.
KPO is knowledge of the most attractive place to arbitrage involves outsourcing more highly skilled processes, rather than desperately reduce costs. It has changed people's outsourcing industry, "labor-intensive, simple business operations" in both the impression that "high value-added, knowledge-intensive" in the new face of the emergence of the traditional outsourcing model of a leap from quantity to quality.
From the world's outsourcing market structure point of view, India is the middle layer of the BPO to KPO struggling to climb the highest level. Confederation of Indian Industry (CII) survey report recently predicted that by 2010, the Indian KPO industry will account for the wealth created by India's economic growth rate of 46%, reaching 17 billion U.S. dollars. The results also that the Indian services sector is expected to maintain an annual growth rate of more than 8%, and the service sector's share in GDP will exceed 51%, for India KPO from BPO turn lay the foundation for the transformation. This means that India will greatly enhance the adoption of KPO outsourcing industry, gold content.
The pharmaceutical industry, biotechnology, IT industry, intellectual property research, automotive and aerospace industrial design and development of KPO These are the times where the dominant industries. While in India the outsourcing sector, this transformation of KPO center in India has many advantages: excellent network of research laboratories, a good basic industries, rich bio-diversity, extensive clinical trial opportunities and trained manpower and Chile excellent resources, These will be the driving force of India towards KPO. In fact, with more multinationals to transfer data and intellectual property research business to India, India's IT industry will benefit greatly from this.
China and the KPO brushed past?
KPO is growing, and the Chinese outsourcing industry seems to be no ready.
According to the KPMG study reported that, KPO services to the global market in 2010 will reach 17 billion U.S. dollars, only the financial sector will be up to 50 billion U.S. dollars.
In absolute terms of the number, KPO market size is also far below the ITO and BPO, the latter two size of the market in 2010 will reach 290 billion U.S. dollars and 191 billion U.S. dollars. But in terms of compound annual growth rate, KPO45% compound annual growth rate of 6.2% is much higher than ITO and BPO growth rate of 9.7%.
To be sure, the financial tsunami triggered by shuffling effect will force the West's financial institutions to step up cost-cutting efforts, the traditional high-end research and development, analysis, innovation and decision-making value chain will continue to be refined and outsourcing. Unstructured Operational businesses will continue to be structured and standardized in the future of Western financial institutions of the BPO tender years, more and more to see for the KPO business needs.
KPO the traditional BPO service providers to enter a new round of research and technological upgrading. High-quality personnel will continue to join the ranks of BPO, India's BPO service providers with the collaboration of Western financial institutions and development will be stepping into a new level, which will lead directly to a traditional BPO service providers to enter a "vertical subdivision business" the professional market.
Currently in China the vast majority of KPO business in India's branch in China; most of the local outsourcing service providers, the focus of attention are still in ITO and BPO business, of course, even the ITO and BPO areas, businesses have begun to increasing emphasis on high value-added work. However, if companies believe that through the accumulation of experience in the field of ITO and BPO, KPO will be able to for a smooth transition to the field of fully prepared, then it is not realistic.
"There experience in ITO and BPO companies to engage in KPO, there may be a little advantage, but I think this experience is neither required nor is important because KPO and ITO, BPO is completely different." KPMG Information Technology Consulting , global managing partner Egidio Zarella that the strategy and operations can not be confused, so KPO and BPO can not put together a level of measurement, very good BPO personnel are trained before they can turn to KPO. In addition, because KPO knowledge, experience, attention, to some extent the characteristics of one to one, in maintaining a greater degree of difficulty on the client. For the KPO vendors, talent is the most important, how to find and retain the best talent is the key to success.
In the outsourcing industry, India has the largest imaginary enemy, as Chinese companies to exist, as compared to India, either ITO or BPO, China has always been in the catch-up position. While the long term, China will become the KPO field first or second place, but now very few people pay attention to this market and the characteristics of the market research in KPMG's latest research report, China was not even as outsourcing destinations included in the scope of the study. Assumptions after ten years, 170 billion U.S. dollars of the KPO market in India's exclusive 120 billion, which is 70% of the market share.
